Planters Peanuts
Stay Salty
Most fans who watch the Super Bowl pledge their allegiance to a team other than the two playing.
We’ll stir the pot all season and encourage fans to Stay Salty so that when the Super Bowl arrives, we can declare which fanbase is the saltiest of them all.
The Regular Season
We’ll generate saltiness with weekly ads based on what’s happening across the league and encourage fans to vent their frustrations on social using team-basaed hashtags.
Bengals @ Browns
One day after signing a record-setting $275M contract, Cincinnati Bengals QB Joe Burrow threw for a career-low 82 yards in a 24-3 loss to the Cleveland Browns.
Eagles @ Commanders
The Washington Commanders traded away DE Montez Sweat following a loss to the Philadelphia Eagles, which brought their record to 3-5.
Browns @ Rams
Cleveland Browns WR Elijah Moore caught a 50-yard pass near the sideline. The Rams challenged the catch. After review, the referee announced to the stadium that the pass was complete because Moore’s “butt cheek” hit in-bounds before his foot touched out-of-bounds.
The Browns lost anyway.
The San Francisco 49ers got off to a hot start this season with 5 straight wins. That streak was broken in a loss to the Cleveland Browns.
In the lowest-scoring game this season, the Minnesota Vikings defeated the Las Vegas Raiders 3-0.
The New York Jets threw a classic “Hail Mary” pass as the clock hit 00:00. The Dolphins intercepted the ball and ran it back 99 yards for a touchdown.
Since the start of the season, several Saints players have been in trouble with the NFL and law enforcement for: the use of PEDs, DUI, Reckless Driving, and Aggravated Battery.
The Kansas City Chiefs executed a last-minute touchdown play that would have secured the win. It was called back because one receiver was blatantly offsides, and the Chiefs lost the game.
Former Patriots QB Tom Brady is widely regarded as the GOAT (Greatest of All Time). The Patriots have had a rough few seasons since his departure after 20 seasons and 6 Super Bowl wins.
A Minnesota Vikings player was quoted saying this as if his team had been outsmarting opposing teams. They lost their next two games.
A story came out that Seattle Seahawks player DK Metcalf had learned ASL to talk trash without being fined by the league. His team lost their next two games.
Ahead of week 3, the Chicago Bears had $100K of lawn maintenance equipment stolen from Soldier Field. A couple days later they lost to the Kansas City Chiefs 41-10 in KC.
The internet had a field day after learning New York Giants rookie QB Tommy DeVito still lives with his parents. We posted these ads when the Giants lost in Tommy’s first start.
Salty Media
Mr. Peanut will antagonize salty fans on social all season and share his favorite interactions publicly for the world to see.
The Salty Bowl
When the Super Bowl comes around, 30 teams’ seasons will have come to a soul-crushing end.
We’ll encourage fans to take to social and post whatever they’re salty about during the game along with their city’s hashtag.
We’ll track these hashtags throughout the game on our Salty Meter.
After the game, we’ll analyze the results and announce the winning city of The Salty Bowl.
They’ll receive the Planters Saltiest City in Football Trophy.
And Planters will sponsor the Saltiest Tailgate in the world at the start of the following season to get them off to a salty start.
Because a salty attitude isn’t just a result of unfortunate circumstances….
It is also fuel toward victory!