Bettinardi Golf
Bettinardi Golf makes precision-milled putters, forged wedges, irons, and other golf gear. Kevin McGuire writes website copy and supports marketing and social media in content creation, posting, and engagement.
Bettinardi’s First-Generation Irons
The MB24 and CB24
Forge Your Legacy
Unwavering in our commitment to innovation and craftsmanship, our first-generation irons are the result of over 30 years of experience in machining metal and a quarter-century of dedication to the game of golf. Employing our signature One Piece Forging Technology, our seamlessly co-forged irons utilize a tri-material construction to individually optimize COG across the set, offering maximum forgiveness, tight dispersion, and consistent gapping. Years of research and planning, and hours upon hours of collaboration with Tour players, went into crafting these impeccable irons.
Forge Your Legacy with the all-new MB24 and CB24 irons.
The 2024-2025 INOVAI Series
Relentless in the Pursuit of Innovation
The INOVAI Series was first released as a challenge and a promise to continue pushing the boundaries of innovation, and the 2024-2025 INOVAI Series is no exception. The bi-metal construction of 303 Stainless Steel and 6061 Military-Grade Aluminum gives the new INOVAI lineup the supreme feel that players have come to expect from Bettinardi putters, while precise engineering achieves higher MOI values and ideal COG placement. The 2024-2025 lineup features more options than ever before, with four neck styles offered on each model, more left-handed options, Armlock for players seeking more stability, and Counterbalance for players looking for more balance and control. By definition, innovation is the introduction of new methods or ideas to improve something established. It is a concept that cannot be achieved; only pursued. Relentless in the Pursuit of Innovation, our 2024-2025 INOVAI Series continues to introduce new ideas to the long-practiced yet ever-changing art of putter design.
The 2024-2025 BB Series
Tradition Redefined
Upholding the values of American-made craftsmanship and constant innovation, Robert J. Bettinardi brings his Tour-winning series to new heights with the 2024-2025 BB Series. Building on feedback directly from Tour players, each model in the new BB Series is engineered to optimize the Center of Gravity. The all-new Perpetual Flymill Face combines milling and engraving methods to create a face pattern that is exactly repeatable and offers supreme feel, remarkable control, and tactile uniformity across every model. The BB Series is enhanced by our glare-resistant Black Pearl PVD finish and finalized with a silver and electric blue paint scheme. Each putter is fit with a black Tour-grade shaft and electric blue Lamkin Sink Fit grip offered in both standard and jumbo sizes. Every putter in the BB Series comes with a matching Dual-Constructed Carbon Fiber magnetic headcover.
The 2023-2024 Studio Stock Series
Tour Performance For All
For the past twenty-five years, Robert Bettinardi has drawn his inspiration directly from the Tour by working with and analyzing the game’s best golfers. Having amassed over 100 professional Tour wins since 1998, Robert has perfectly re-engineered the 2023-2024 Studio Stock Series with ultimate performance in mind. Precision milled from a single block of 303 Stainless Steel, the Studio Stock Series includes five expertly crafted models that give Tour-inspiring confidence to any level of golfer. Each new model features our Roll Control Face milling, a scientifically engineered groove profile designed to get the ball into a true roll faster, while still maintaining an exceptionally soft feel and audible feedback in every putt. The Studio Stock series is completed with our Diamond Blast finish on the topline and body to provide a glare-resistant view from address, while the face and sole are polished giving it a luxurious presence on the greens. Each putter is complemented by a Castleton green and jet black paint scheme, discover the complete lineup of Studio Stock putters below.
The HIVE™
A collection of rare, limited, and one-of-a-kind items.
SGT. BETTINARDI’S PUTTER BRAND WOOD SET
“We’re Sgt. Bettinardi’s Putter Brand. We hope you will enjoy the clubs!” This wood set features the travelling band with Purr McCatney on the bass guitar (driver), the Windy City Wizstarr on the drums (3-wood), and Sgt. Stinger on the rhythm guitar (hybrid). Finished with a plush interior, these rockers will keep your clubs protected.
WINDY CITY WEREWOLF MALLET PUTTER HEADCOVER
When there’s a full moon and our Wizard hasn’t taken his potions, he goes through some…changes. This mallet putter headcover features our Werewolf Wizard as he transforms under a full moon, which glows with luminescence as mesmerizing to the human eye as it is to the heart of a Werewolf.
2024 PARTY ON!™ 1-OF-15 INOVAI SPUD NECK PUTTER
Take the party to the green with the Party On!™ 1-of-15 INOVAI Spud Neck Putter! This never-before-seen headshape offers plenty of space for a party and cleans up on the greens. The 303 Stainless Steel front piece has a Flymill face and a Party Cup sight dot, while the spud neck gives it 1/8 toe hang. The 6061 Military-Grade Aluminum back piece flaunts a Lemon-Lime Anodized finish, and the sole displays some Rabble-Rousers on the famed 16th hole. This party-packed putter comes paired with a lime Gripmaster perforated leather grip and silver carbon fiber Party On!™ headcover. Only 15 made globally. Good luck!
